Bloomberg 's Mark Gurman says Apple is working on smart glasses and AirPods with built-in cameras , which could be released in 2027.
Apple is said to be looking to expand its augmented reality. As part of this effort, it wants to create other interesting devices beyond the Vision Pro headset.
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The Vision Pro hasn't been as well received as Apple had hoped. There have been negative comments about the weight of the device, while there have also been questions about the actual functionality of the headset, the intuitiveness of the gesture-based controls, and VR in general. In addition, there are also consumers who have expressed concerns about the price of the product. The cost of the Apple Vision Pro is considered too high by many. Interest in the device has reportedly waned since its launch, with sales falling short of Apple's expectations.
In his latest “ Power On ” newsletter , Gurman reports that Apple’s Vision Products Group is considering releasing smart glasses similar to Meta’s Ray-Ban . The smart glasses and camera-equipped AirPods will leverage Vision Pro ’s visual intelligence capabilities . This technology allows devices to analyze their surroundings and provide relevant information to users.
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A software update, due later this year, will bring a similar feature to iPhone 16: Users will be able to open the Camera app and point at an object to get information about it. If you point the camera at a restaurant, for example, information like hours and reviews will appear.
According to Gurman, Apple's smart glasses and AirPods with cameras are still in the design stages. The company is reportedly concerned about its current position in the AR market, with Meta already offering smart glasses at a lower price point.
A cheaper version of the Vision Pro headset (around $2,000) is also expected , which could hit the market next year, while a second-generation Vision Pro with an upgraded processor is reportedly planned for 2026.
See also: Apple opens research lab in Shenzhen, China
If the rumors about the new products are true, Apple once again shows its commitment to innovation and dedication to staying ahead of the ever-evolving technology industry. By introducing new technologies, Apple wants to remain a leader in creating products that shape the future of computing and communication. As consumers, we can look forward to more exciting and groundbreaking developments from Apple and other companies.
Source: www.macrumors.com
