For some time now, NFT-based communities have been promoting the idea of granting exclusive access. Now, Spotify is taking on the task of making this dream a reality by offering tokenized playlists!
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Spotify has begun rolling out a feature called “token-enabled playlists,” which allows users who own certain NFTs to access exclusive content and interact with the music-hosting app differently.
It is partnering with a startup called Overlord, which tweeted on Wednesday that the pilot program will be available in the US, UK, Germany, Australia and New Zealand. Overlord said it will only be accessible on Android and to people who own Creepz NFTs.
Through an NFT, users can access a playlist curated by the owner. Spotify confirmed the partnership in a tweet.
Bored Ape Yacht Club spin-off band Kingship, created by Universal Music Group, also said it would participate in the trial. A playlist will be available exclusively to Kingship Key Card NFT holders.
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To unlock the playlist, the team has released a set of steps to connect a dedicated crypto wallet, such as Metamask, Trust Wallet, Rainbow, Ledger Live, or Zerion. This great experience as mentioned above is only available for Android users in countries like America, Britain, Germany, Australia , and New Zealand!
It's no wonder that iPhone users can't access the feature, as Apple enacted a series of rules restricting NFT functionality last October.
Spotify also stated that this is just one of many experiments running on the platform.
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The announcement of the NFT-gated playlist pilot comes just before Spotify holds its Stream On on March 8. On Wednesday, Spotify also announced an experiment with an AI-powered DJ that curates music for users.
NFTs have quickly become popular both as collectibles and as a way to securely purchase virtual goods online. While still relatively new to the world of cryptocurrency, NFTs offer many advantages over traditional payment methods, including the added security due to the use of blockchain technology and the ability to represent unique assets without the fear of counterfeiting or fraud.
Information source: techcrunch.com
