While Apple is likely exploring the option of offering an ad-supported plan for its streaming service, research suggests that Netflix and Disney+ are struggling to attract new subscribers to their own ad-supported plans. A recent Variety found that not many people are willing to pay for these ad-supported services.
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Unfortunately, it seems that very few people are interested in streaming services like Netflix or Disney+ with ads.
With the latest research from SmithGeiger, it seems that ad-supported subscriptions may not be so appealing to everyone:
According to the survey, Netflix’s “Basic With Ads” subscription has yet to deliver the desired results. The budget-friendly ad-supported plan launched in November, and in December, only 5% of subscribers intended to switch. Additionally, only 6.5% of non-members said they would join Netflix next month because of the ad-supported plan.
Similarly, the survey revealed that only 19% of non-subscribers expressed interest in subscribing to Disney+ with ads. However, it's important to note that this statistic doesn't take into account a specific time frame for the subscription.
Also, 6% of Disney+ users plan to downgrade their subscription, a slightly higher percentage than Netflix.
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After conducting a survey of 2,089 participants, it was found that 13% of respondents wanted to switch their subscription packages to an supported package . These results are not specific to Netflix or Disney+.
Surprisingly, when the survey classified people by income level, those earning $100,000 or more per year were almost twice as likely to downgrade their services (19%) compared to those earning under $50,000 per year (11%).
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Overall, this phenomenon suggests that consumer interest in ad-supported subscriptions may not be as strong as one might think. It’s too early to draw any definitive conclusions at this point, but it does give Netflix and Disney+ some food for thought on how to make these programs more appealing. Let’s wait and see if that changes over time.
For those who don't know:
Since its launch in 1997, Netflix has become a global phenomenon. From its humble beginnings as a mail-order DVD rental service to its current incarnation as an online streaming giant, Netflix has revolutionized the way people watch TV and movies and changed the way the entertainment industry does business .
In November 2019, Disney introduced its streaming service, Disney+. As a result, viewers can now access even more of their favorite Disney content from anywhere in the world.
Information source: phonearena.com
