Amazon has announced that it is raising prices for its Prime subscription service in Europe, with charges increasing by up to 43% in some markets.
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The announcement comes about six months after Amazon announced a similar price increase in the US, where the annual price jumped 17% from $119 to $139.
Amazon Prime's latest price increases vary significantly across countries in Europe, with French customers paying an extra 43% on top of the current €49 they pay each year. In Germany, Amazon's second-largest market after the US, subscribers will pay 30% more on top of the €69 they currently pay, while in the UK - Amazon's third-largest market - an extra 20% will be added to the £75 fee.
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The new prices will take effect from September 15, 2022 and will affect all new members and renewals.
Amazon customers have started receiving emails confirming price changes for their purchase, with UK receiving this message overnight:
Thank you for being a valued Amazon Prime member. We're informing you of an upcoming change to your membership.
From September 15, 2022, the price of a monthly Prime membership will increase from £7.99 to £8.99 and the price of an annual Prime membership will increase from £79 to £95. The new price will apply to renewals from September 15, 2022. You can see your next renewal date, manage or cancel your subscription by going to account .
We continue to focus on making Prime even more valuable to members. This is the first time we’ve changed the price of Prime in the UK since 2014. During that time, we’ve significantly increased the number of products available with unlimited, fast Prime delivery. We’ve added more high-quality digital entertainment , including TV , movies , music , games and books. In particular, Prime Video has increased the number of TV series and films on offer, including Amazon Originals, as well as live sports coverage, including the Premier League and the Autumn Nations series.
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Amazon recently agreed to make it less confusing for customers in Europe to cancel their Prime subscription.
Information source: techcrunch.com
