TikTok is launching a new batch of accessibility tools aimed at bridging the language gap and globalizing its content. The platform is rolling out a new feature for automatic captions, alongside an expanded translation feature that will allow users to easily translate captions, stickers, and video descriptions.
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The auto-generated captions feature is pretty self-explanatory – if you enable it, an algorithm will automatically transcribe audio into text . This is useful if your favorite TikTok creator has a weird accent, but what about that Japanese chef you just love but don’t understand a thing he’s saying?
That's where the new translation features come in – TikTok offers a full translation suite, including translation of the aforementioned auto-generated, as well as translation of video descriptions, as well as stickers.
These new features are now in early release, so you should start seeing them in some videos. These updates will support an initial set of languages, including English, Portuguese, German, Indonesian, Italian, Korean, Mandarin, Spanish and Turkish.
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TikTok is growing rapidly – the platform has over 1.39 billion monthly active users right now, with 1.8 billion predicted by the end of 2022. TikTok expanded video length to 10 minutes in February in an attempt to compete with YouTube , but it seems like the company is still lagging behind in this particular segment.
Information source: phonearena.com
