“There’s the iPhone… And then there’s everything else.” With this title, Apple welcomes the public to its new page www.apple.com/iphone/why-iphone that it created two days after the launch of the Samsung Galaxy S4.
The American company continues, citing all the reasons why it believes its smartphone is superior to the competition. The iPhone has won first place in consumer satisfaction by JD Power and Associates in the categories of performance, physical design, features and ease of use.
Some of them include the device's eight consecutive customer satisfaction awards, the Retina Display, with a pixel density so high that the eye cannot distinguish individual pixels, photos and words that are vivid and clear. "Once you see a Retina display, you won't be satisfied with anything less. It remains a feature found only on the iPhone and other Apple products.".
Then comes the A6 processor, designed to make everything on iPhone run faster without using up a lot of power. As a result, the battery life is great: 8 hours of browsing, 8 hours of talk time and 10 hours of video playback. “It’s amazing how we packed such a powerful battery into such a thin and light design – thanks to Apple scientists who created unique battery chemistry rather than settling for traditional options.”.
There is also talk about the camera and it is mentioned as evidence that the iPhone 4S, iPhone 4 and iPhone 5 are respectively the most popular devices on Flickr as well as for Siri, iCloud and of course the App Store.
It is obvious that the timing of the appearance of such a page on apple.com is not at all coincidental, as is the way Apple chooses to “talk” about the iPhone shortly after the launch of a major competitor. The “battles” between the major players in the market continue and the companies try in their own way to win the choice of each of us.
Dimitrios Georgoulas @ GreekAppleNews
