42% are informed within the first hour of waking up in the morning and 38% read the news an hour before going to bed – Only one in three under 25s say they are committed to traditional news sources – Read the conclusions of a global study of 10,000 people
We undoubtedly now live in a world where information plays an extremely important role, with most of us consuming information in “bites.” This is revealed by a global study of how we become daily recipients of news.
So, in conclusion:
– We start and end our day with news: Almost half (42%) of the 10,000 consumers who participated in the survey said they check for the latest news within the first hour of waking up in the morning, while over a third (38%) also do so in the last hour before going to bed.
– We are addicted to information: Two-thirds (63%) recognize a greater need to be the first to learn about international news
– We have access to many sources: Six in ten agree that they have a more rounded view of things because they have access to many different sources of information and opinions
– We are more informed: Seven out of ten feel more informed about what is happening in the world because access to news is easier.
The immediacy of information has led to a decline in online sharing, with only one in eight now sharing news articles via social media and just 14% “liking” them. In fact, we share local news (30%), which is considered harder to find, more often on social media than health news (9%) or even celebrity news (4%), two categories of news that are considered much easier to access.
The future of information
With information consumption in small doses now deeply ingrained in our daily lives, we are increasingly differentiating a traditional news article from a social media post.
In fact, more than half of respondents (55%) said they are more interested in the news itself than its source.
This lack of differentiation between news sources, combined with our constant need for information, is already starting to affect the way we consume news in the future. It will need to be even more “social,” tailored to our personal interests and accompanied by other content, such as weather updates, calendar reminders, or status updates. So-called aggregators (services that gather news feeds into a single platform), such as HTC BlinkFeed, Facebook’s Paper app, the Huffington Post, and Upworthy, will see their popularity grow as long as the desire for constant information of all kinds remains.
Finally, according to the research conducted in ten countries on behalf of HTC, 50% of people over the age of 55 remain loyal to traditional news sources, while the corresponding percentage among those under the age of 25 is only 34%.
Source: protothema.gr
