YouTube is one of the largest and most popular platforms, offering a variety of content. The Google-owned video platform YouTube offers a Premium option that allows users to avoid ads, but most users rely on ad blockers. Last month, YouTube ran an experiment where it displayed messages to users (free to use) notifying them that ad blockers are not allowed on the platform . Now it appears that some users are seeing a revised version of that message.
See also: Google Playables: Play games via YouTube
First spotted by Reddit Reddit_n_Me (via Winfuture), YouTube's new message now includes three numbered white boxes.
Based on the message, the platform gives users the option to try YouTube Premium or allow ads . There is also an additional suggestion in the first bullet that asks users to disable ad blockers or risk being blocked from the video player .
See also: YouTube: Tests AI dubbing service Aloud
This is a fairly aggressive approach from YouTube towards ad blockers, although it doesn't appear to be affecting all programs at the moment. However, it's possible that this restriction is only being tested with a limited number of users at the moment. Later, all free users may see this warning
Before ad blockers became available, many users opted for YouTube Vanced to enjoy a free, Premium-like experience. However, the service was shut down last year due to legal pressure from Google.
See also: YouTube TV: Multiview streams gain non-sports options
Now, most people have turned to ad blockers to avoid ads. These programs can provide a more pleasant and efficient browsing. With the increasing number of ads, it is becoming increasingly difficult to navigate the internet in general and YouTube in particular, without being bombarded with pop-ups, banners, and videos that interrupt your browsing.
However, YouTube probably doesn't want ad blockers. Maybe later, users will only have the option to watch ads, including non-skippable ones. Alternatively, they will have to pay for a Premium.
Source: www.androidpolice.com
