If you haven't heard of the so-called "Cyber Monday", then you probably know "Black Friday". If neither of those two sounds familiar, let us do it: Cyber Monday was created as a marketing term in 2005 and refers to the first Monday after Thanksgiving in the US. As for Black Friday, it has for years marked the start of the Christmas season, being the day after Thanksgiving, a day when all the stores expect to sell like crazy.
Cyber Monday, in particular, concerns online product sales, so it is the most important day of the year for e-tailers. And not only in the US, since it tends to be established even in European countries, such as Germany and Portugal. This year's Cyber Monday proved to be "golden" for the various e-shops, small and large, as Americans rushed to make their purchases, spending a total of 1.735 billion dollars!
The amount is 18% higher than last year and makes last Monday the first day of online sales worldwide to date. However, it seems that this first place was “paid” by Black Friday, as the corresponding sales on Friday were reduced by 1.7 billion dollars compared to last year. Based on the numbers, it is evident that consumers now prefer shopping online , compared to visiting a physical store, either due to lower prices, or due to a faster and easier purchase process. In total, in the five days from Thanksgiving to “Cyber Monday”, online sales amounted to 5.5 billion dollars , increased by 22% compared to 2012.
They are rubbing their hands together on eBay and Amazon.com after seeing their turnovers increase by 32.1% and 44.3% compared to the same period last year.
Source: digitallife.gr
