A new rumor suggests that Apple's Vision Pro hardware may be dead, but disbanding a team doesn't necessarily mean the product line is dead. If anything, it's business as usual. Every time Apple releases a new product category, there seems to be an industry trend of finding its weak spots and beating them to death. The Apple Vision Pro may not be a blockbuster, but it's the entry point into spatial computing , which Apple still believes is its future.
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According to a report from MacRumors, the Apple Vision Pro hardware as of April 2026 may actually be dead. The story suggests that Apple likely abandoned the platform due to lack of consumer interest after the M5 upgrade. The evidence presented is an anonymous tip about changes to the Apple Vision Pro team. It appears that Apple has reassigned the team to other projects, including Siri.
Let's look at the big picture.
The Apple Vision Pro is a very strange product for Apple. First of all, it had a dedicated team dedicated to developing just this piece of hardware, which is unusual for Apple. In short, there is no dedicated team for the iPhone, HomePod, Apple TV, or iPad, but there was one for the Apple Vision Pro hardware.
See also: Fiasco with the launch of Vision Pro in Apple stores
Everyone contributes to the development of every new product, except for the Apple Vision Pro. The Apple Silicon team develops chips, the design team works on how the product looks, and the software team puts together the operating system. Everyone is working to create the next generation of Apple hardware and isn't isolated to specific product divisions.
The Apple Vision Pro was different. It received special attention from Tim Cook, who saw it as the future of Apple and spatial computing. Mike Rockwell was renamed the Vision Product Team, not the Apple Vision Pro Product Team, when he took on the task of building the Apple Vision Pro. The operating system at the core of the Apple Vision Pro, visionOS, is still under Rockwell's supervision. Even if the Apple Vision Pro doesn't see a hardware revision anytime soon, the OS will continue to be updated.
We don't yet know if the Apple Vision Pro is considered a failure internally, but it sold over 600,000 units in its first year and has sold more since. Whatever Apple's criteria for success, the device is out there and being used by consumers and businesses. After the M5 model was released in October, there was probably little reason to maintain a dedicated team to support and expand this particular format.
See also: Apple Experience: Will it present F1 content on Vision Pro?
Apple is now in a state of waiting as it waits for modern technology to meet its demands for a true second-generation model or its smart glasses concept.
