The US army uses ads to warn people throughout Lebanon not to attack the United States or its allies, as tensions in the Middle East increase.
Some of these ads appeared in a rather unexpected place: the dating app Tinder.
Freelance reporter Séamus Malekafzali posted screenshots of ads appearing on the dating app Tinder to X , warning Lebanese residents not to attack. The ads, written in Arabic, state that the United States will “protect its allies from threats from the Iranian regime and its proxies,” referring to groups like Hezbollah, which are active in the Lebanese region.
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The ads display the US Central Command logo and link to a tweet featuring F-16 and A-10 fighter jets.
Αυτού του είδους οι στρατιωτικές ψυχολογικές επιχειρήσεις, που στοχεύουν στην επίδραση των αντιλήψεων ενός κοινού ή ενός πληθυσμού-στόχου, δεν είναι νέες. Ωστόσο, η εφαρμογή τους σε μια πλατφόρμα γνωριμιών προκαλεί ανησυχία στη στρατιωτική κοινότητα, όπως ανέφερε την Τρίτη η Washington Post. Το Πεντάγωνο διέταξε το 2022 την επανεξέταση των διαφημίσεων που είχαν στόχο να επηρεάσουν το κοινό, που περιλάμβανε τη χρήση ψεύτικων λογαριασμών σε ιστότοπους κοινωνικών μέσων, παραβιάζοντας τους κανόνες των πλατφορμών.
However, Tinder spokesperson Philip Fry told TechCrunch that the military ad campaign violated the platform's policies on violence and safety, saying it was removed immediately.
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When the news reached TechCrunch, an anonymous spokesperson for the US Central Command refused to comment on the file, but did not dispute the Post's reference.
Source: techcrunch
