Twitter is holding a "Livestream Shopping" event in the US thanks to a new partnership with Walmart.
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Walmart will launch its Cyber Deals live event on Twitter on November 28 (7 p.m. ET), marking the platform’s debut in Livestream Shopping. This livestream event allows users to shop the products featured in the broadcast and even interact with the audience by tweeting about the event.
It's worth noting that Walmart has previously held live events on platforms like YouTube and TikTok, so this isn't new. However, this will be Twitter's first foray into livestreaming. The Nov. 28 event will also be broadcast on the retailer's Walmart.com/live website and its Facebook, Instagram, TikTok, and YouTube pages.
Shoppers will find live broadcasts above a Live Event page on Twitter. It will also include a Shop tab and a shoppable banner that will display the products featured in the livestream. When a customer selects a product, they are redirected to an in-app browser to complete the purchase.
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Interestingly, the livestream will continue even in this in-app browser. Twitter claims that this feature allows users to continue watching the stream even after completing the purchase.
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Twitter has shown a growing interest in connecting its services to e-commerce. In July, the company introduced a tool known as the Shop Module. This allows retailers and businesses to highlight their products on their Twitter profiles.
Information source: androidheadlines.com
