TikTok introduces Creator Next to help creators generate more revenue as they grow their communities on the platform . A creator who becomes a member of TikTok Creator Next gains access to tools and capabilities that allow them to turn their creativity and passion into something bigger.
Through TikTok Creator Next, creators (professionals and amateurs) will have many ways to make even better videos and maximize monetization opportunities, including collaborating with brands.
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In a post on TikTok's newsroom, the platform explains that alongside Creator Next, it is widely introducing the tipping feature, which allows users to send money directly to their favorite creators.
These actions are part of a broader effort by TikTok to keep creators on its platform and prevent them from moving to other popular networks that pay creators, such as Instagram, Facebook, YouTube , and Snapchat. Previously, users struggled to find ways to earn money directly through the app. They had to secure deals and sponsorships outside of the app. To fix this, the platform later launched the Creator Fund, to reward the platform’s most popular creators.
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TikTok also began testing Tips, another way for creators to make money . But now it appears the feature is available to all creators who meet TikTok’s requirements. To take advantage of Tips, a creator must be over 18, have an account in good standing, and have 100,000 followers or more. TikTok notes that creators will receive 100% of tips and that they will be processed through payment service Stripe, with tippers charged a small fee.
In its post, the platform also noted that it is expanding its Live Gifts feature, which allows viewers to donate diamonds — a virtual currency that can be redeemed for cash — during livestreams. TikTok is now adding Video Gifts, allowing users to donate diamonds during regular, non-live videos. As with Tips, creators must have 100,000 followers or more (among other things).
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Additionally, TikTok is giving more creators access to the Creator Marketplace, a portal where creators can find and collaborate with business partners to earn money through sponsored videos. Creators now need 10,000 followers to access the Marketplace (previously they needed 100,000 followers).
All of these tools, including Creator Fund, Creator Marketplace, Live Gifts, Video Gifts, and Tips, will be featured on the Creator Next portal. TikTok notes that creators must “meet minimum follower requirements” as well as have 1,000 views in the last 30 days to use Creator Next. The feature is only available in the US, UK, France, Germany, Spain, and Italy, with support for Canada and Australia coming in the coming months.
Source: The Verge
